Digital Marketing Training
Performance Marketing (Ads)
Learn to plan, launch, and scale paid campaigns on Google and Meta. From account structure and audience targeting to creative testing and conversion tracking, you will finish able to run profitable ad accounts for any brand.
Course details
Run profitable paid campaigns
- Duration
- 3 months
- Level
- Beginner to Advanced
- Format
- Live + Recorded
- Certificate
- On completion
Curriculum
What you'll learn
A structured path from fundamentals to job-ready skills, with hands-on projects throughout.
01
Paid Foundations
- Marketing funnels
- Platforms overview
- Metrics & KPIs
- Budgeting
02
Meta Ads
- Campaign structure
- Audiences
- Creative strategy
- Retargeting
03
Google Ads
- Search campaigns
- Performance Max
- Keywords
- Bidding
04
Tracking & Scaling
- Pixel & conversions
- A/B testing
- Scaling strategies
- Reporting
Outcomes
Where you'll land
- Run Google & Meta ads
- Optimize for ROAS
- Set up tracking
- Media buyer readiness
Tools & tech
What you'll master
Google AdsMeta Ads ManagerGA4GTMLooker Studio
More courses
Other marketing courses
Marketing
SEO Mastery
Rank higher and grow organic traffic
3 months · Beginner to Advanced
Learn moreMarketing
Social Media Marketing
Build audiences that convert
2 months · Beginner to Intermediate
Learn moreMarketing
Digital Marketing Mastery
The complete digital marketer program
5 months · Beginner to Advanced
Learn moreEnroll in Performance Marketing (Ads)
Reserve your seat for the next batch. Our team will reach out with schedules, fees, and everything you need to get started.